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Changes in vehicles offer innovation opportunities
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Insight
Feb 12, 2021
Changes in vehicles offer innovation opportunities
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Dr Heather Nelson is director of displays and in-mold electronics at MacDermid Alpha Electronics Solutions. She sees a strong consumer demand for replacing mechanical switches with touch sensitive and fully integrated displays. In addition to the space and weight saving, it can also offer a more sanitized surface eliminating the need for dust-trapping bevel edging, an issue that barely registered with consumers pre-COVID.
Read more on this article published by Advanced Textiles Source.
Major changes in vehicles will offer opportunities to innovators in this market.
by Marie O’Mahony
Recent reports illuminate key factors influencing tomorrow’s automotive textiles segment. Most notably, the automotive lightweight material market is expected to reach $247 billion by 2026, according to Global Market Insights. “In 2010 almost 40 percent of an average car’s weight was due to convenience, comfort and entertainment,” a recent article in Automotive Interiors World reports. When you put these two together, you get consumers who still want “convenience, comfort and entertainment,” but the excess weight has to go. Therein lies the challenge.
