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Insights

Nov 29, 2022 Insight
Differentiate yourself from competitors

How electronic hardware is paving the way for greater design freedom Our recent SAE webinar, Material Choices to Deliver Enhanced Reliability, Performance, and Differentiation, explored how control in transportation is changing on multiple fronts…

Nov 15, 2022 Insight
How to avoid checkmate when it comes to vehicle safety

Ever since 1996, society has become almost obsessed with pitting humans against computers. And the best way to determine whether brain or machine is best? A nice, civilized game of chess. A six-game match between IBM’s Deep Blue began on…

Nov 7, 2022 Insight
Early movers in hardware safety design

How does an automotive engineer become an early mover in hardware safety system design? Written by Sharan Aiyappa - Director of automotive new business development, India I read a quote recently “The brake on the mind is the best brake"…

Oct 12, 2022 Insight
When it comes to advanced vehicle safety, can nervousness ever be a good thing?

Written by Steve Brown - Global Director at MacDermid Alpha Electronics Solutions             It is commonly said that ignorance is bliss. But is it really better to be blissfully unaware of…

Aug 9, 2022 Insight
Future trends of the new energy automobile industry

With the vigorous development of the new energy vehicle market, technological progress and model innovation are changing people's perception of automotive products, Clark Dai, our EV technology manager in China analyses the current status…

Jul 28, 2022 Insight
How to cure a $40 billion automotive warranty headache

Science has shown that humans are less rational than expected. No area of our lives is immune from cognitive biases which, if left unchecked, can have major consequences. Take this example; Warranty Week shows that OEMs spent nearly $44 billion on…

Jun 22, 2022 Insight
Is the automotive supply chain out of control?

A young toddler stops in the middle of a busy store and suddenly throws a tantrum. Their parents refuse to buy them the toy they asked for. They start screaming, crying and drawing attention to themselves. Is it fair to say the toddler is out of…

Jun 3, 2022 Insight
When does an ADAS cost become an investment for OEMs?

Is perception really reality?  It’s a phrase we hear often. Got a disagreement at work? “Perception is reality,” you may be warned. Read something that doesn’t sit comfortably with you? “Perception is reality.” Dressing to make a good…

Jun 1, 2022 Insight
Revealing the true cost of warranty-related recalls

Increasing hardware lifespan for less than an extra 0.5% Rainer explained how small changes in ADAS hardware materials  for minimal incremental price increases, can result in major safety and reliability improvements, helping OEMs minimize…

May 16, 2022 Insight
The hidden barrier to Level 5 vehicle autonomy

“Materials are the bedrock of the systems that enable driverless vehicles” It is no exaggeration to say that the world of automotive is experiencing a period of profound disruption, one that has the potential to transform the industry beyond all…

May 13, 2022 Insight
Why is miniaturization essential to advanced safety?

As we progress towards Level 3 autonomy and beyond, modern vehicle designs are becoming focused on a growing number of complex electronic components.  Today, automotive electronics play an important role in most areas of vehicle performance,…

May 3, 2022 Insight
Three ways to improve range and efficiency in electric vehicles

Chris Klok, Director of Electric Vehicle Technology at MacDermid Alpha Electronics Solutions Depending on where in the world you are based, the uptake of electric vehicles (EVs) is likely to differ quite considerably. Schmidt Automotive states…