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Insights
Nov 29, 2021
Insight
Reliability and efficiency: what's the most important EV investment for automotive OEMs?
When it comes to electric vehicle (EV) design, the need to create more fuel-efficient vehicles is often stressed largely due to the sustainability benefits. However, an equally as important topic on the minds of OEMs surrounds reliability…
Sep 16, 2021
Insight
Connected. Autonomous. Shared. Electrified
How do circuitry, semiconductor, joining, and surface treatments enable automotive engineers to implement the CASE strategy? Connected – Autonomous – Shared – Electrified. The CASE principal. We are often asked, “How does MacDermid Alpha…
Sep 9, 2021
Insight
Driving change for OEMs design in electric vehicles
Road to Zero The biggest change within automotive manufacturing over the past few years has been the shift away from internal combustion engine (ICE) vehicle designs, prompted by global legislation and the Road to Zero narrative. This has forced…
Jul 13, 2021
Insight
Why the materials matter
Introduction As Advanced Driver Assistance Systems (ADAS) become more sophisticated, it places their electronic components under greater strain. This includes the pressure put on a system that has more function, and one that operates in an…
Feb 19, 2021
Insight
Next-generation connectivity
The next step toward the ‘future car’? Recent technological advances have led to industry-wide discussions on the importance of next-generation connectivity and its role in future-proofing tomorrow’s vehicles. Lenora Clark, director…
Feb 12, 2021
Insight
Changes in vehicles offer innovation opportunities
Dr Heather Nelson is director of displays and in-mold electronics at MacDermid Alpha Electronics Solutions. She sees a strong consumer demand for replacing mechanical switches with touch sensitive and fully integrated displays. In addition to…
Feb 4, 2021
Insight
Vehicle interiors and human machine interfaces
Peter Warwick, Application Manager, and Jeffrey McClintock, Automotive Business Director, from the Displays and IME team at MacDermid Alpha Electronics Solutions, discuss the latest trends in interiors and what this means for OEMs and Tier 1s going…
Jan 13, 2021
Insight
Ask the expert: Miniaturization - High density design
Miniaturization is a key global trend in the automotive industry. Here, Lenora Clark, Director, Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions, talks us through the impact it has had on recent designs…
Dec 18, 2020
Insight
Silver service
Advances in sintering technology are key to improved inverter designs, providing OEMs with a raft of benefits MacDermid Alpha Electronics Solutions offers a range of products and solutions suited to the electric vehicle industry. On the one hand,…
Nov 4, 2020
Insight
How does MacDermid Alpha Electronics Solutions enable the trend of in-vehicle apps?
In-vehicle apps, the number of displays and size are all increasing The trend is more displays Look at images of concept cars interiors, and one aspect is almost universal; The size and reach of the display screens are increasing…
Nov 4, 2020
Insight
Introducing our ADAS initiative to the automotive industry
We spoke to Lenora Clark, director specializing in autonomous driving and safety technology, about new material offerings, and what this means for OEMs and/or Tier 1s. Can you summarise MacDermid Alpha Electronics Solutions’s offerings in…
Nov 1, 2020
Insight
FAQ: ensuring reliability in EV powertrains
Powertrain technologies are a crucial part of electric vehicles (EVs), helping to ensure reliability, safety, and efficiency. Here, Chris Klok, director - vehicle electrification technology at MacDermid Alpha Electronics Solutions, answers some…
