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Frequently Asked Questions

How can you reduce ADAS hardware failure? 

We did a test that proves that a high reliability alloy such as Innolot will help reduce the risk of ADAS failure and associated warranty and recall situations. Read more >

Who is responsible for vehicle warranty issues?

The benefits of warranty management go way beyond cost savings. Incremental quality improvements within the design of critical vehicle applications not only reduce the likelihood of warranty issues but can also have a directly positive effect on a carmaker’s brand. Read more> 

Why is miniaturization essential to advanced safety?

By viewing the entire vehicle design at a systems level, it is possible to understand the relationship between the electronics of a vehicle and its wider architecture, ensuring all the electrical components in a car work together in harmony. Read more>

What is miniaturization?

Miniaturization provides the solution, as smaller, more intelligent electronic components and circuitry are fast becoming the bedrock of a new era in advanced vehicle technology, one where ADAS plays a central role in overall vehicle safety and performance. Read more >

Why is ADAS important?

ADAS is becoming a critical factor for vehicle differentiation and the part of a vehicle upon which brand reputations are built. Read more >

What is an electric vehicle powertrain?

Electric vehicle powertrains don't use internal combustion engines (ICE) as their primary power source. These can range from full battery to full hybrid variations. Read more >

EV - Battery Electric Vehicle
MHEV - Mild Hybrid Electric Vehicle
FHEV - Full Hybrid Electric Vehicle
PHEV - Plug-In Hybrid Electric Vehicle


What is cyclic corrosion testing?

A typical cyclic corrosion tests comprises of 24-hour cycles of salt fog, elevated temperatures and high humidity. They are regarded as more aggressive than traditional neutral salt spray (NSS) testing. Read more >

What is chromium plating for exterior?

Chromium (or chrome) plating is applied to exterior components to improve car aesthetics. Chromium actually forms a very small (0.3 microns to be precise) part of the total coating. The majority is plated copper and nickel (in total more than 50 microns). These improve ductility and provide the 'mirror' brightness. Chromium is also applied to interior components. Read more >

What is automotive surface finishing technology?

Surface coatings  are applied to a broad range of metal and non-metal surfaces.

These coatings have functional and decorative properties which include uses, such as:

  • Improving wear and tear.
  • Providing corrosion resistance.
  • Decorative uses, such as improving aesthetics.
What is an aluminum component on a vehicle?

To enable car weight reduction, new alloys and castings have been developed. This allows design of aluminum brake calipers, chassis and drive train components. Read more >

What is ADAS?

ADAS stands for Advanced Driver Assistance Systems. ADAS is a group of electronics that provide autonomous driver assistance support to the driver, for improved safety and comfort. Read more >

What is ZinKlad?

ZinKlad is part of MacDermid Alpha Electronics Solutionss' Quality Performance Systems. ZinKlad helps automotive engineers to specify the right products in a post hexavalent chromium-free world. The steady evolution of the ZinKlad program has enabled many global OEM’s to specify ever-higher performance standards.Specifically it tackles the challenges for high-performance automotive coatings of the future.  Read more >

What are lightweight materials for cars?

Lightweight materials for cars enable weight reduction. In production vehicles these are usually aluminum, high strength steels and plastics. Read more >

What are in-mold electronics?

In-mold electronics are the application of conductive inks on to thin plastic films. Typically, these are hardcoated and then formed into a 3D component.

With the increasing number of displays in cars combined with the rise of electric vehicles, the use of IME is helping to reduce the weight and complexity of parts, allowing manufacturers to extend the battery range even further. Read more >

What is Innolot solder?

Innolot is a patented solder alloy. The metallurgical approach behind the alloy’s development was to increase the creep-fatigue resistance compared to the standard SAC alloy.  Read more >

What do the MacDermid Alpha Electronics Solutions cars demonstrate?

ESI Automotive focuses on; extending power range and efficiency in electric vehicles (EVs); safety in radar and vision systems for advanced driver assistance systems (ADAS) and Displays and in-mold electronic structures (D&IME), in particular, integrated touchscreen films. The hero car images highlight these main application areas. Read more >

Who is MacDermid Alpha Electronics Solutions?

The MacDermid Alpha Electronics Solutions initiative helps automotive manufacturers, their supply tiers, PCB board fabricators and surface finishing applicators to meet the evolving demands of the automotive industry. 

MacDermid Alpha Electronics Solutions have forged strong connections with automotive manufacturers all over the world. Those relationships led us to understand that the needs of the automotive industry are changing. These changes include integration of surface finishing technology, hardcoated films, advanced circuitry and joining materials.  Read more>