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Finger touching car interior hardcoated display

Displays form a key part of the automotive human machine interface (HMI)

From advanced instrument cluster displays and digital mirrors, to center stack touchscreens and rear seat entertainment displays, the demand for interactive display technology is increasing. Traditional displays have been flat and predominately rectangular or circular for cover lenses. New designs are freeform, requiring curved surfaces, complex shapes, larger display areas and integrated functionality.

At MacDermid Alpha Electronics Solutions, we produce a range of films that allow seamless integration of these features. When combined with our product offering for IME, this makes MacDermid Alpha Electronics Solutions a single point of information for a wide range of technologies in a display stack.

Our superior expertise acquired through a long history of supplying films and electronic materials into the automotive market means we can provide design support services from film processing to circuit creation and electronic assembly processes.

Our extensive knowledge of both design and process capabilities combined with our industry leading QPS systems (XMAPP) will help you get your design right first time, reducing development time and costs.

Our state-of-the-art integrated technology allows you the design freedom to create parts which seamlessly integrate optical grade 3D formable films into a wide range of display applications.


At MacDermid Alpha we offer optical grade 3D formable films, electronic inks & component attach solutions to enable you to create smart display solutions from a single part incorporating a cover lens & capacitive switches to fully integrated touchscreens.


Our surface substrates can be shaped to enable seamlessly integrated displays that are instantly readable in a variety of light conditions, enabling designer’s freedom to incorporate sleek smooth contours, and blend color and texture with interior livery.


Whether you are looking to have a simple cover lens, or a fully integrated touchscreen, ESI Automotive optical grade 3D formable films allow you to incorporate deep draw features, curved displays and complex structures.