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Insights
May 3, 2022
Insight
Three ways to improve range and efficiency in electric vehicles
Chris Klok, Director of Electric Vehicle Technology at MacDermid Alpha Electronics Solutions Depending on where in the world you are based, the uptake of electric vehicles (EVs) is likely to differ quite considerably. Schmidt Automotive states…
Mar 17, 2022
Insight
Are environmental and performance standards getting you hot under the hood?
Albert Einstein famously once said that insanity is doing the same thing over and over again and expecting different results. Perhaps insanity is a bit strong, but it is a nice summary of the power of cause and effect. For optimal results, optimal…
Mar 3, 2022
Insight
When it comes to achieving vehicle safety gains, does size really matter?
In nature, there is a common view that bigger always equates to better. What you might not know, however, is that there is significant evidence that human brains have been shrinking gradually over the course of the past several thousand years. Far…
Feb 22, 2022
Insight
How unique alloy substance can help OEMs reduce the risk of ADAS-related recalls
A global automotive materials specialist has demonstrated the reliability benefits of a unique alloy substance that can replace traditional tin/silver/copper (SAC) alloys in the design of Advanced Driver Assistance Systems (ADAS). Internal…
Feb 18, 2022
Insight
Who is really responsible for vehicle warranty issues?
Being an automotive OEM is full of challenges. Not only have major carmakers spent the past 12 months navigating production issues caused by covid-enforced plant closures, suffering raw material shortages, and attempting to transition towards mass…
Feb 10, 2022
Insight
How to achieve a giant leap in vehicle reliability
Lenora Clark, Director of Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions On July 20, 1969, something as small and irrelevant as a pen saved the Apollo 11 mission. Neil Armstrong and Buzz Aldrin had…
Jan 25, 2022
Insight
What do green bananas and electric powertrains have in common?
Chris Klok, Director of Vehicle Electrification at MacDermid Alpha Electronics Solutions For many incumbent OEMs, some EV technology remains an unknown – a green banana, if you like. There is often a perception that some technologies are simply…
Jan 20, 2022
Insight
Carmakers urged to consider hardware reliability to avoid ADAS-related recalls
[Waterbury, CT, USA, January 20, 2022] Automotive OEMs are being urged to take a systems-level approach to vehicle safety and confirm the reliability and inter-compatibility of hardware materials, as US regulators continue to shine a spotlight on…
Jan 13, 2022
Insight
Why future vehicle differentiation starts and finishes with a reputation for safety
By Lenora Clark, Director of autonomous driving and safety technology at MacDermid Alpha Electronics Solutions Picture the scene. It’s the age of true mobility. The automotive sector has transitioned from an ownership model to a vehicle leasing…
Dec 21, 2021
Insight
What was the biggest elephant in the room at COP26?
Wednesday November 10 was a significant day for the planet. It was the much awaited ‘transport day’ at COP26 and saw governments and car manufacturers descend upon Glasgow to discuss how we can significantly increase the uptake of electric…
Dec 7, 2021
Insight
Why now is the time to open the ADAS ‘black box’
Few critical vehicle functions attract quite as much attention as Advanced Driver Assistance Systems (ADAS), an application which assists the driver in the control of basic levels of automated driving. Just recently, a new US study by the AAA…
Nov 30, 2021
Insight
A series of ADAS web tutorials
MacDermid Alpha Electronics Solutions is proud to present a series of 5 web tutorials led by Lenora Clark, director of autonomous driving and safety technology. This series will focus on enhanced materials that offer more thermal dissipation and…
