Chris Klok, Director of Vehicle Electrification at MacDermid Alpha Electronics Solutions
For many incumbent OEMs, some EV technology remains an unknown – a green banana, if you like. There is often a perception that some technologies are simply unripe for mass market manufacturing. However, this is rarely the case. What do green bananas and EV technology have in common? There is a perception that both are too new, or not quite ready for consumption.
Proposed new technology is often seen as a risk in the eyes of a vehicle manufacturer. OEMs are known to be risk averse and want proven, established methods of production that won’t let them down. However, through the transition to electric powertrains from internal combustion engines, there are inevitably green bananas – new techniques that aid the production of more reliable, safer vehicles.
Why OEMs don’t want green bananas
The race to electrification has been underway for over a decade. OEMs are faced with the threat of new EV start-ups and the pressures on the automotive industry to deliver electric vehicles has never been greater. What’s more, OEMs need the right mindset in place for this change to happen successfully. Perhaps more crucially, OEMs are often wary of new technologies, because of the proposed risk they represent. Even though many of these technologies new to the automotive industry have been proven in other industries.
The incumbent OEMs are still learning about the 'new' technology in EVs far later in the race to electrification. Today’s electric vehicles aren’t attractive to all motorists because they’re not seen as future-proof, with many believing they cannot be used for long journeys due to shorter ranges. In some cases, that’s true, but many of the EVs with longer ranges come with larger batteries. This is an example of OEMs playing catchup and not necessarily having the best resources to progress their brands into the age of electrification.
How MacDermid Alpha Electronics Solutions offers OEMs yellow, ripe bananas
Currently Tier 1 and Tier 2 suppliers have more experience and intellectual property (IP) than OEMs which already have dedicated in-house engineering teams to retain control and market differentiation. OEMs are in the process of transitioning from vehicles designed primarily with mechanics to electronics, which raises the question if it’s possible for them to become fully engineering dependent.
One of the biggest challenges for OEMs is making EVs more affordable, while reaching the demands for an acceptable range. For many, the answer has been to add more batteries, but this adds more cost to the consumer and more weight to the vehicle.
What if it was possible to add range without increasing weight? That’s what MacDermid Alpha Electronics Solutions focuses on, through the design of the inverter. When the efficiency of the inverter power conversion is maximized, range is extended without the need for extra batteries. Most current inverter designs use silicon-based power modules with soldered and wire-bonded interconnects.