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Participation at SMTA International

Lenora Clark, Director – Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions will present during the SMTA International Show as part of the Women’s Leadership Program. During her presentation ‘A cruise through automotive safety systems’, Lenora will cruise the audience through how advanced safety and autonomous driving changes the vehicles of today and th
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What was the biggest elephant in the room at COP26?

Wednesday November 10 was a significant day for the planet. It was the much awaited ‘transport day’ at COP26 and saw governments and car manufacturers descend upon Glasgow to discuss how we can significantly increase the uptake of electric vehicles.  Such an occasion deserved a major announcement – and it got one! Twenty-four countries and a group of leading car manufacturers agr
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When does an ADAS cost become an investment for OEMs?

Is perception really reality?  It’s a phrase we hear often. Got a disagreement at work? “Perception is reality,” you may be warned. Read something that doesn’t sit comfortably with you? “Perception is reality.” Dressing to make a good impression? “Perception is reality.” But is it really? Can perception influence reality?  Or is it simply an aphorism used to convince others that one p
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Revealing the true cost of warranty-related recalls

Increasing hardware lifespan for less than an extra 0.5% Rainer explained how small changes in ADAS hardware materials  for minimal incremental price increases, can result in major safety and reliability improvements, helping OEMs minimize the risk of warranty-related recalls. He used a mathematical price formula based on averages to highlight the true cost of warranty-related recalls a
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Developing the QPS programs

ZinKlad and COVENTEC The first big challenge for the QPS program is the merger of ZinKlad and COVENTEC. Both programs are well known in the market have an excellent reputation at OEM level and in the entire supply chain. Both programs stand for highest quality, reliable processes, and best customer support.  When having a closer look to both programs, there is just a small overlap, but
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Complex OEM requirements

OEM requirements become constantly more complex. To fulfill them, enormous efforts must be done, to select, develop and fine-tune best in class processes for a constant and high-quality production. One part is to have the right chemistry and materials in place, but the right production equipment and parameters as well as the right ensemble of processes and process steps are also key to success.&nb
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The hidden barrier to Level 5 vehicle autonomy

“Materials are the bedrock of the systems that enable driverless vehicles” It is no exaggeration to say that the world of automotive is experiencing a period of profound disruption, one that has the potential to transform the industry beyond all recognition. We’ve come a long way since the creation of the first successful electric car model in 1890, and there is now a common admission that the
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Is the automotive supply chain out of control?

A young toddler stops in the middle of a busy store and suddenly throws a tantrum. Their parents refuse to buy them the toy they asked for. They start screaming, crying and drawing attention to themselves. Is it fair to say the toddler is out of control? According to neuropsychiatrist Daniel J. Siegel and parenting expert Tina Payne Bryson, it’s due to an imbalance between the upstairs of t
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Future trends of the new energy automobile industry

With the vigorous development of the new energy vehicle market, technological progress and model innovation are changing people's perception of automotive products, Clark Dai, our EV technology manager in China analyses the current status and future trend of the new energy automobile industry, and shared the overall solutions of automotive applications.   1. What are your thou
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Miniaturization of automotive electronics

Smaller components are the key to advanced vehicle safety  Performance and safety improvements ARE possible with design flexibility and vehicle weight reduction  To achieve advanced levels of vehicle autonomy, the decision-making capability of Advanced Driver Assistance Systems (ADAS) must drastically increase. The challenge is that additional processing power often translates into

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