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Ask the expert: Miniaturization - High density design

  Miniaturization is a key global trend in the automotive industry. Here, Lenora Clark, Director, Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions, talks us through the impact it has had on recent designs and why the outlook is positive.       Why has the industry turned to miniaturization for high density design? In the pr
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SMTA “Members of Distinction” Award winner

MacDermid Alpha Electronics Solutions would like to congratulate Lenora Clark, Director Autonomous Driving and Safety Technology, on receiving the ‘SMTA Member of Technical Distinction award.’ Lenora has done exemplary work making significant and continuing technical contributions to the Surface Mount Technology Association.   Commenting her nomination, Lenora said: “I have always considere
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Presentation at EIPC Technical Snapshot Webinar

Lenora Clark, Director – Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions will present during the EIPC Technical Snapshot Webinar on October 14th, 2020. The presentation ‘An exploration of advanced semiconductor packaging’s effect on automotive electronic hardware design and assembly’ will discuss and review all aspects of the electronic build. Lenora will
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Next-generation connectivity

The next step toward the ‘future car’?  Recent technological advances have led to industry-wide discussions on the importance of next-generation connectivity and its role in future-proofing tomorrow’s vehicles. Lenora Clark, director specializing in autonomous driving and safety technology, discusses this key trend and how it will affect the automotive industry moving forward. 
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Why the materials matter

Introduction  As Advanced Driver Assistance Systems (ADAS) become more sophisticated, it places their electronic components under greater strain. This includes the pressure put on a system that has more function, and one that operates in an extreme environment, such as a vehicle.   In the automotive industry, there is growing awareness that materials used in vehicle
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Connected. Autonomous. Shared. Electrified

How do circuitry, semiconductor, joining, and surface treatments enable automotive engineers to implement the CASE strategy? Connected – Autonomous – Shared – Electrified. The CASE principal. We are often asked, “How does MacDermid Alpha Electronics Solutions help automotive manufacturers implement CASE projects”?  Well, circuitry, semiconductors, joining technology and surface trea
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Why is miniaturization essential to advanced safety?

As we progress towards Level 3 autonomy and beyond, modern vehicle designs are becoming focused on a growing number of complex electronic components.  Today, automotive electronics play an important role in most areas of vehicle performance, including engine management,  in-car entertainment systems, telematics and critical safety systems such as Advanced Driver Assistance Systems (AD
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Presentation at EIPC Technical Snapshot Webinar

MacDermid Alpha Electronics Solutions will present during the EIPC Technical Snapshot Webinar. Jan-Henryk Serzisko, Strategic Account Director, will present ‘How ADAS requirements influence PCB electronics’ and discuss how autonomous driving has become a major focus of the automotive industry. Further, it will show how the increasing number of advanced safety systems in cars lead to high
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Presentation at EIPC Technical Snapshot Webinar

Lenora Clark, Director – Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions will present during the EIPC Technical Snapshot Webinar on October 14th, 2020. The presentation ‘An exploration of advanced semiconductor packaging’s effect on automotive electronic hardware design and assembly’ will discuss and review all aspects of the electronic build. Lenora will
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Participation at SMTA International

Lenora Clark, Director – Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions will present during the SMTA International Show as part of the Women’s Leadership Program. During her presentation ‘A cruise through automotive safety systems’, Lenora will cruise the audience through how advanced safety and autonomous driving changes the vehicles of today and th

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