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When it comes to advanced vehicle safety, can nervousness ever be a good thing?

Written by Steve Brown - Global Director at MacDermid Alpha Electronics Solutions             It is commonly said that ignorance is bliss. But is it really better to be blissfully unaware of risks or armed with knowledge, yet fearful of every potential pitfall in life? As always, context is everything, and rather than engaging in a philosophic
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Can autonomous vehicle designs stand the heat?

Temperatures soared across much of Europe and the rest of the world this summer and keeping cool quickly became an essential staple of everyone’s routine. The human body is amazing in this respect; before you become too hot, the brain instinctively employs thermoregulation. This delicate process maintains the body’s core internal temperature to ensure organs remain in a state of homeostasis
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Are environmental and performance standards getting you hot under the hood?

Albert Einstein famously once said that insanity is doing the same thing over and over again and expecting different results. Perhaps insanity is a bit strong, but it is a nice summary of the power of cause and effect. For optimal results, optimal inputs are a must, and it would be unrealistic to expect otherwise. This principle can be applied to many different areas of life, and vehicle component
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Joining materials for semiconductor packages

Our holistic approach specializes in supporting the packaging market We take a holistic approach to support the packaging market from partnering with tool vendors to understand testing at Outsourced Semiconductor Assembly and Test (OSAT) and finally knowing the requirements of the end users.  The packaging ecosystem is getting more intricate for the automotive market, especiall
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How to cure a $40 billion automotive warranty headache

Science has shown that humans are less rational than expected. No area of our lives is immune from cognitive biases which, if left unchecked, can have major consequences. Take this example; Warranty Week shows that OEMs spent nearly $44 billion on warranty expenses in 2020.  While some vehicle faults are unavoidable, a lot can be prevented. For example, electronic hardware fractures ca
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Differentiate yourself from competitors

How electronic hardware is paving the way for greater design freedom Our recent SAE webinar, Material Choices to Deliver Enhanced Reliability, Performance, and Differentiation, explored how control in transportation is changing on multiple fronts as we evolve towards Level 4 and 5 autonomy. Advances in vehicle safety systems are transferring operating responsibility from the human driver to mac