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Enhanced reliability of ADAS components

The trend to remove human dependence and still produce a safer journey forces the car industry to utilize the most stringent testing of any market segment       Removing the driver can only be achieved through addition of electronic decision making or artificial intelligence. The industry must ensure that these systems are reliable. Our innovative materials an
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Unique substrates for ADAS components

As the quantity of electronics grows in vehicles, attention to space and overall cost becomes a constant consideration Combined with specific functions, this is forcing significant changes to vehicle architecture and overall design.    It is a passion for efficiency and differentiation that intrigues designers to seek alternate methods. Enhanced product performance f
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Systems-level thinking key to lowering costs of EVs, says MacDermid Alpha Electronics Solutions

[Waterbury, USA, October 4, 2021] A systems-level approach to electric vehicle (EV) development is essential to calculating potential gains in vehicle efficiency and build costs required to bring the total cost of the EV powertrain down. That’s the message from MacDermid Alpha Electronics Solutions at a time when the US is pushing for half of new cars sold in the country to be battery-powered by t
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A series of ADAS web tutorials

MacDermid Alpha Electronics Solutions is proud to present a series of 5 web tutorials led by Lenora Clark, director of autonomous driving and safety technology. This series will focus on enhanced materials that offer more thermal dissipation and greater resistance against heat and mechanical stress.  Introduction 
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Why now is the time to open the ADAS ‘black box’

Few critical vehicle functions attract quite as much attention as Advanced Driver Assistance Systems (ADAS), an application which assists the driver in the control of basic levels of automated driving. Just recently, a new US study by the AAA found that rain can impede the performance of these safety systems, including autonomous emergency braking (AEB) that helps slow down a vehicle, an
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Why future vehicle differentiation starts and finishes with a reputation for safety

By Lenora Clark, Director of autonomous driving and safety technology at MacDermid Alpha Electronics Solutions Picture the scene. It’s the age of true mobility. The automotive sector has transitioned from an ownership model to a vehicle leasing model, with the majority of vehicle purchases being made by large fleets. From a consumer point of view, choosing which vehicle to use to get from A to
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Carmakers urged to consider hardware reliability to avoid ADAS-related recalls

[Waterbury, CT, USA, January 20, 2022] Automotive OEMs are being urged to take a systems-level approach to vehicle safety and confirm the reliability and inter-compatibility of hardware materials, as US regulators continue to shine a spotlight on Advanced Driver Assistance Systems (ADAS). The message comes at a time when the National Highway Traffic Safety Administration (NHTSA) is continuin
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What do green bananas and electric powertrains have in common?

Chris Klok, Director of Vehicle Electrification at MacDermid Alpha Electronics Solutions For many incumbent OEMs, some EV technology remains an unknown – a green banana, if you like. There is often a perception that some technologies are simply unripe for mass market manufacturing. However, this is rarely the case. What do green bananas and EV technology have in common? There is a perception th
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How to achieve a giant leap in vehicle reliability

Lenora Clark, Director of Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions   On July 20, 1969, something as small and irrelevant as a pen saved the Apollo 11 mission. Neil Armstrong and Buzz Aldrin had spent almost three hours on the moon’s surface collecting rock and dust samples. As they climbed back into the Lunar Module to return home, they discov
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Who is really responsible for vehicle warranty issues?

Being an automotive OEM is full of challenges. Not only have major carmakers spent the past 12 months navigating production issues caused by covid-enforced plant closures, suffering raw material shortages, and attempting to transition towards mass EV production, it seems they are never far away from a potential production set-back. Yet, few predicaments can cause quite the damage as a warranty-

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