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Amy Guo, Films Application Manager Greater China

Introduction  Hello, I am Amy Guo, Films Application Manager, Greater China for high-performance hardcoated films for the automotive and industrial product range at MacDermid Enthone Industrial Solutions. My main responsibility is supporting our applicator customers. Strong working relationships are crucial as this allows us to understand customers’ requirements so we can tailor
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Electrolube acquisition enables MacDermid Alpha Electronics Solutions to expand EV capabilities

  Following the consolidation of a new acquisition, a global automotive materials specialist claims it can now help automotive OEMs improve the range, power, and reliability of electric vehicle (EV) designs by improving the output of inverters, batteries, and electric motors at a systems-level. The claim is being made by MacDermid Alpha Electronics Solutions after the Electrolube bran
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Three ways to improve range and efficiency in electric vehicles

Chris Klok, Director of Electric Vehicle Technology at MacDermid Alpha Electronics Solutions Depending on where in the world you are based, the uptake of electric vehicles (EVs) is likely to differ quite considerably. Schmidt Automotive states that battery electric vehicles (BEV) will account for 60% of all vehicles sold in Western Europe by 2030. BEV sales more than doubled in 2020 alone, risi
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Why is miniaturization essential to advanced safety?

As we progress towards Level 3 autonomy and beyond, modern vehicle designs are becoming focused on a growing number of complex electronic components.  Today, automotive electronics play an important role in most areas of vehicle performance, including engine management,  in-car entertainment systems, telematics and critical safety systems such as Advanced Driver Assistance Systems (AD
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Maximizing performance of EVs

After the corona-related cancellation in 2020 and the Hybrid Edition in 2021, the current plans see the ZVO surface days 2022 ( #OTLeipzig22) again as a purely face-to-face event. From September 14th to 16th, 2022, the experts in electroplating and surface technology will meet again in Leipzig after the premiere event in 2018. The congress will open on September 14, 2022 at 6:00 p.m. in the congre
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Electric & Hybrid Vehicle Technology Expo - Stuttgart 2022

Join MacDermid Alpha Electronics Solutions at Booth #10-A96 at The Battery Show Europe & Electric and Hybrid Vehicle Technology Expo MacDermid Alpha Electronics Solutions is thrilled to announce that we’ll be participating in The Battery Show Europe and EV Tech Expo live event in collaboration with  MacDermid Alpha Electronics Solutions and Electrolube. Our team of technic
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Presentation at EIPC Technical Snapshot Webinar

MacDermid Alpha Electronics Solutions will present during the EIPC Technical Snapshot Webinar. Jan-Henryk Serzisko, Strategic Account Director, will present ‘How ADAS requirements influence PCB electronics’ and discuss how autonomous driving has become a major focus of the automotive industry. Further, it will show how the increasing number of advanced safety systems in cars lead to high
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Presentation at EIPC Technical Snapshot Webinar

Lenora Clark, Director – Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions will present during the EIPC Technical Snapshot Webinar on October 14th, 2020. The presentation ‘An exploration of advanced semiconductor packaging’s effect on automotive electronic hardware design and assembly’ will discuss and review all aspects of the electronic build. Lenora will
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Participation at SMTA International

Lenora Clark, Director – Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions will present during the SMTA International Show as part of the Women’s Leadership Program. During her presentation ‘A cruise through automotive safety systems’, Lenora will cruise the audience through how advanced safety and autonomous driving changes the vehicles of today and th
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XtraForm antiglare technology overview

XtraForm Antiglare hardcoated films offer automotive interior designers the benefits of a scratch-resistant touch screen with antiglare properties. MacDermid Enthone Industrial Solutions’ range of XtraForm films is formable and hardcoated with deep high gloss and antiglare finishes.  Delivered using a highly advanced variation of FIM, the XtraForm process, the films are designed to be U

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