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Automotive Interiors Expo, Europe

Displaying our innovative range of materials for smart surface interiors for today and next-generation vehicle interiors As the drive to integrate functionality into decorative surfaces is forcing the development of new electronic materials that allow the creation of the circuits and attachment of components onto substrates not used before in electronics. The desire for larger, integrated par
technology

Electronic assembly of ADAS systems

Atrox for automotive applications Removing excessive heat extends package life. Atrox a lead-free alternative to solder, delivers enhanced reliability by creating a more thermally conductive path from the die. This conductive adhesive matches automotive requirements of 30W/mK thermal conductivity. The Atrox product line now delivers 20-200W/mK depending on customer needs. This prod
trend

Car interior in-mold electronics

In-mold electronics (IME) is an enabler for increased electronic content, reduced complexity and reduced weight in vehicles Electronics have long been an integral part of automotive design, with today's consumers expecting increased electronic content and capability within their vehicles. This trend opposes the drive to move away from fossil fuels and towards hybrid / electric vehicles which re
trend

Displays

Displays form a key part of the automotive human machine interface (HMI) From advanced instrument cluster displays and digital mirrors, to center stack touchscreens and rear seat entertainment displays, the demand for interactive display technology is increasing. Traditional displays have been flat and predominately rectangular or circular for cover lenses. New designs are freeform, requir
article

How to avoid checkmate when it comes to vehicle safety

Ever since 1996, society has become almost obsessed with pitting humans against computers. And the best way to determine whether brain or machine is best? A nice, civilized game of chess. A six-game match between IBM’s Deep Blue began on February 10 in Philadelphia, against world chess champion Garry Kasparov. The match was significant – Deep Blue could evaluate 100 million different chess po
podcast

Enhancing safety systems through thoughtful material choice - Printed circuit board materials for 77GHz radar

Watch MacDermid Alpha Electronics Solutions's webinar on 'Enhancing safety systems through thoughtful material choice - Printed circuit board materials for 77GHz radar'
podcast

Enhancing safety systems - An introduction

Watch MacDermid Alpha Electronics Solutions's webinar on 'Enhancing safety systems through thoughtful material choice - An introduction to the ADAS Initiative'.
podcast

ADAS intro and Advanced Conductive Adhesives - Atrox web tutorial 2021

article

Reliability and efficiency: what's the most important EV investment for automotive OEMs?

When it comes to electric vehicle (EV) design, the need to create more fuel-efficient vehicles is often stressed largely due to the sustainability benefits. However, an equally as important topic on the minds of OEMs surrounds reliability. Reliability is not just important in terms of warranty and minimizing the risk of product recalls, but also from a go-to-market perspective since standards exis
article

Introducing our ADAS initiative to the automotive industry

We spoke to Lenora Clark, director specializing in autonomous driving and safety technology, about new material offerings, and what this means for OEMs and/or Tier 1s. Can you summarise MacDermid Alpha Electronics Solutions’s offerings in advanced driver assistance systems (ADAS)? Design flexibility The use of ADAS is a rising trend in the automotive space, encompassing a wide range of di

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