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Who is really responsible for vehicle warranty issues?

Being an automotive OEM is full of challenges. Not only have major carmakers spent the past 12 months navigating production issues caused by covid-enforced plant closures, suffering raw material shortages, and attempting to transition towards mass EV production, it seems they are never far away from a potential production set-back. Yet, few predicaments can cause quite the damage as a warranty-
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How unique alloy substance can help OEMs reduce the risk of ADAS-related recalls

  A global automotive materials specialist has demonstrated the reliability benefits of a unique alloy substance that can replace traditional tin/silver/copper (SAC) alloys in the design of Advanced Driver Assistance Systems (ADAS). Internal tests suggest that this alternative alloy can play a significant role in helping automotive OEMs eliminate the risk of solder fractures, a potential c
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FAQ: ensuring reliability in EV powertrains

Powertrain technologies are a crucial part of electric vehicles (EVs), helping to ensure reliability, safety, and efficiency. Here, Chris Klok, director - vehicle electrification technology at MacDermid Alpha Electronics Solutions, answers some key questions on EV powertrains and explains how the team is well-placed to meet growing OEM and Tier 1 needs in the EV marketplace.  What doe
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Enabling lightweight electronic content in cars

Displays and In-Mold Electronics, a pathway to enabling lightweight electronic content in cars Heather Nelson, Director of Displays and In-Mold Electronics (IME) will present at Automotive Interiors Expo 2020 Virtual Conference on December 1, 2020. Registration is free The presentation ‘Enabling lightweight electronic content in cars‘, will address the challenges for the design and manufa
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Silver service

Advances in sintering technology are key to improved inverter designs, providing OEMs with a raft of benefits MacDermid Alpha Electronics Solutions offers a range of products and solutions suited to the electric vehicle industry. On the one hand, the Connecticut, USA-headquartered company provides what it refers to as industrial solutions – including processes for working with lightweight mater
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Ask the expert: Miniaturization - High density design

  Miniaturization is a key global trend in the automotive industry. Here, Lenora Clark, Director, Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions, talks us through the impact it has had on recent designs and why the outlook is positive.       Why has the industry turned to miniaturization for high density design? In the pr
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Vehicle interiors and human machine interfaces

Peter Warwick, Application Manager, and Jeffrey McClintock, Automotive Business Director, from the Displays and IME team at MacDermid Alpha Electronics Solutions, discuss the latest trends in interiors and what this means for OEMs and Tier 1s going forward. Vehicle interiors and human machine interfaces (HMIs) have evolved in recent years. They are now key part of the driving experience. What h
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SMTA “Members of Distinction” Award winner

MacDermid Alpha Electronics Solutions would like to congratulate Lenora Clark, Director Autonomous Driving and Safety Technology, on receiving the ‘SMTA Member of Technical Distinction award.’ Lenora has done exemplary work making significant and continuing technical contributions to the Surface Mount Technology Association.   Commenting her nomination, Lenora said: “I have always considere
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Presentation at EIPC Technical Snapshot Webinar

Lenora Clark, Director – Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions will present during the EIPC Technical Snapshot Webinar on October 14th, 2020. The presentation ‘An exploration of advanced semiconductor packaging’s effect on automotive electronic hardware design and assembly’ will discuss and review all aspects of the electronic build. Lenora will
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Qingyuan NaGe's success story with DecoKlad

Qingyuan NaGe Auto Parts Manufacturing Co., Ltd. is part of the Jin Zhong group and one of the founding members of the DecoKlad program.  Providing high levels of customer service, Qingyuan NaGe offers automotive components, mainly focusing on automotive exterior parts, to OEMs, including Ford, Toyota, Honda, FAW, HAVAL.  Benefits of the cooperation Qingyuan NaGe began to coope

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