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A series of ADAS web tutorials

MacDermid Alpha Electronics Solutions is proud to present a series of 5 web tutorials led by Lenora Clark, director of autonomous driving and safety technology. This series will focus on enhanced materials that offer more thermal dissipation and greater resistance against heat and mechanical stress.  Introduction 
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Why now is the time to open the ADAS ‘black box’

Few critical vehicle functions attract quite as much attention as Advanced Driver Assistance Systems (ADAS), an application which assists the driver in the control of basic levels of automated driving. Just recently, a new US study by the AAA found that rain can impede the performance of these safety systems, including autonomous emergency braking (AEB) that helps slow down a vehicle, an
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Why future vehicle differentiation starts and finishes with a reputation for safety

By Lenora Clark, Director of autonomous driving and safety technology at MacDermid Alpha Electronics Solutions Picture the scene. It’s the age of true mobility. The automotive sector has transitioned from an ownership model to a vehicle leasing model, with the majority of vehicle purchases being made by large fleets. From a consumer point of view, choosing which vehicle to use to get from A to
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Carmakers urged to consider hardware reliability to avoid ADAS-related recalls

[Waterbury, CT, USA, January 20, 2022] Automotive OEMs are being urged to take a systems-level approach to vehicle safety and confirm the reliability and inter-compatibility of hardware materials, as US regulators continue to shine a spotlight on Advanced Driver Assistance Systems (ADAS). The message comes at a time when the National Highway Traffic Safety Administration (NHTSA) is continuin
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How to achieve a giant leap in vehicle reliability

Lenora Clark, Director of Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions   On July 20, 1969, something as small and irrelevant as a pen saved the Apollo 11 mission. Neil Armstrong and Buzz Aldrin had spent almost three hours on the moon’s surface collecting rock and dust samples. As they climbed back into the Lunar Module to return home, they discov
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Who is really responsible for vehicle warranty issues?

Being an automotive OEM is full of challenges. Not only have major carmakers spent the past 12 months navigating production issues caused by covid-enforced plant closures, suffering raw material shortages, and attempting to transition towards mass EV production, it seems they are never far away from a potential production set-back. Yet, few predicaments can cause quite the damage as a warranty-
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How unique alloy substance can help OEMs reduce the risk of ADAS-related recalls

  A global automotive materials specialist has demonstrated the reliability benefits of a unique alloy substance that can replace traditional tin/silver/copper (SAC) alloys in the design of Advanced Driver Assistance Systems (ADAS). Internal tests suggest that this alternative alloy can play a significant role in helping automotive OEMs eliminate the risk of solder fractures, a potential c
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Ask the expert: Miniaturization - High density design

  Miniaturization is a key global trend in the automotive industry. Here, Lenora Clark, Director, Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions, talks us through the impact it has had on recent designs and why the outlook is positive.       Why has the industry turned to miniaturization for high density design? In the pr
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SMTA “Members of Distinction” Award winner

MacDermid Alpha Electronics Solutions would like to congratulate Lenora Clark, Director Autonomous Driving and Safety Technology, on receiving the ‘SMTA Member of Technical Distinction award.’ Lenora has done exemplary work making significant and continuing technical contributions to the Surface Mount Technology Association.   Commenting her nomination, Lenora said: “I have always considere
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Presentation at EIPC Technical Snapshot Webinar

Lenora Clark, Director – Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions will present during the EIPC Technical Snapshot Webinar on October 14th, 2020. The presentation ‘An exploration of advanced semiconductor packaging’s effect on automotive electronic hardware design and assembly’ will discuss and review all aspects of the electronic build. Lenora will

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